Communication strategy for reaching people with low incomes

Project: A small research project to develop a communication strategy for informing people with low incomes about the Region's discount bus pass program. Involved consultation with key individials and organizations in the Region of Waterloo.

Waterloo Region Discount Bus Pass Program: Getting the word out to working people with low incomes: a summary of ideas

Prepared for and submitted to the TRIP committee


Associates: Eric Tucs, Beth Dempster
Client: Region of Waterloo (David Dirks, Employment and Income Support Division)
Dates: January - March, 2005