Communication strategy for reaching people with low incomes
Project: A small research project to develop a communication strategy for informing people with low incomes about the Region's discount bus pass program. Involved consultation with key individials and organizations in the Region of Waterloo.
Waterloo Region Discount Bus Pass Program: Getting the word out to working people with low incomes: a summary of ideas
Associates: Eric Tucs, Beth Dempster
Client: Region of Waterloo (David Dirks, Employment and Income Support Division)
Dates: January - March, 2005