Communication strategy for reaching people with low incomes

Project: A small research project to develop a communication strategy for informing people with low incomes about the Region's discount bus pass program. Involved consultation with key individials and organizations in the Region of Waterloo.

Report:
Waterloo Region Discount Bus Pass Program: Getting the word out to working people with low incomes: a summary of ideas

Prepared for and submitted to the TRIP committee

 

Associates: Eric Tucs, Beth Dempster
Client: Region of Waterloo (David Dirks, Employment and Income Support Division)
Dates: January - March, 2005